Deliverables

  1. Competitive & Industry Analysis: research on similar companies solving the same/similar problem as well as those that have similar products (i.e. Real Estate, Food, Sustainability)

  2. Problem: Frustrations, preventions, limitations, yearning. They may be physical, social, emotional, etc.

  3. Understanding of Why It Exists: The root cause of the problem.

  4. Initial Target Market (Users and/or Customers): The type of people who will experience the problem, and will use or purchase your product.

  5. Size of Market: total number of the people listed above and/or amount of money spent on the problem.

  6. Interviews with Target Market Members: Find 20 people from the Target Market and conduct a short interview via phone/video call, or email interview them to see how much they know about the problem your team has identified. Use those results as the basis for your solution.

  7. Value Proposition: One sentence description of what the user needs to solve their problem. Think of it as the inverse of the problem.

  8. Minimum Viable Product (MVP)

    • Product Name: Self-explanatory

    • Logo: Unique and Inspiring

    • Features: Top component which directly solves the user’s problem

  9. Technical Foundation: type of No Code tools used to create the product

  10. Landing Page: A beautiful 1-page website that displays the product value proposition and design as well as a call-to-sign up for the product launch mailing list

  11. User Acquisition Strategy: A plan to get the first 100 users/customers signed up on their mailing list using digital marketing

  12. Final Pitch

  • Compelling Pitch

  • Beautiful Pitch Deck