Pitch Script

Slides/Pitch Script [VERY IMPORTANT]

  • PRO TIP: Write out your script before doing the slides

+Slide 1: INTRO

Hi, I’d like to tell you today about [Product Name] will [VALUE PROPOSITION]

+Slide 2A: TEAM

I am [FULL NAME] [POSITION], and my partners are [FULL NAMES]. Collectively, we have [X YEARS] experience in [SKILL(S)] working at/with companies such as [INSERT COMPANY/ORGANIZATION NAME/PROJECTS].

+Slide 2B: TEAM

And we have amazing mentors with experience at [COMPANIES 1,2,3, etc.)

+Slide 3: USER PERSONA + PROBLEM + INSIGHT

I’d like you to meet [User Persona Name], he/she is a [Key Characteristics].

+Slide 4: MARKET SIZE STATS

[User Persona Name] represents 1 of “x” number of [USER SEGMENTS] that [PROBLEM-RELATED STAT] every year.

+Slide 5: PROBLEM + INSIGHT

Their problem is [PROBLEM] because [Root Cause Key Insight].

+Slide 6: VISION + VALUE PROPOSITION

That’s why our vision is [STARTUP NAME], a [DESCRIBE THE BIG FUTURE IDEA WITH TECHNOLOGY TYPE]  that [VALUE PROPOSITION].

+Slide 7: MINIMUM VIABLE PRODUCT

But first, we’ll begin with a pilot that does [Killer Feature] Let’s see how it works.

+MVP DEMO

[User Persona First Name] can do [explain Feature 1].

+Slide 8: BUSINESS MODEL

We’ll make money by [REVENUE TYPE], and charging [PRICE].

+Slide 9: GO-TO-MARKET STRATEGY

We’ll get out first 100 users (OR 1st 10 customers) by....

+Slide 10: COMPETITION

Now, there are others including, X, Y, and Z that do similar things, but our advantage is in [WHY ARE YOU DIFFERENT].

+Slide 11: THE ASK (CONCLUSION)

This is just the first phase of [STARTUP NAME]. To get to the next milestone [INSERT MILESTONE], we’ll need [RESOURCE 1], [RESOURCE 2], and [RESOURCE 3] to make it happen. And we’d love everyone’s help in making [STARTUP NAME] a reality. Thank you!

Prep For Q&A

Expect the judges to ask about

  • How you’ll get users and customers (think about potential partners)

  • Costs

  • How you’ll make money (even deeper), why you are using that revenue model, and how you came up with the pricing.

  • Potential Partners

More Tips

Imagine the questions judges would ask you if there was live Q&A and bake it into your presentation. Example questions are:

  • How did you identify the problem? Why is the problem important to you?

  • What was the thought process behind building the product? Why did you select those features?

Note: Contact your professors, someone else in tech, or classmates and make a presentation to them. Allow them to ask you questions.